Canon EF 50mm f/1.8 STM Lens
RETURN AND REPLACEMENT POLICY
This policy is valid for the Philippines only.
At VMi Direct, we are committed to providing high-quality products and excellent customer service in accordance with the consumer protection standards set by the Department of Trade and Industry (DTI) and the Consumer Act of the Philippines (R.A. 7394).
✅ 1. 7-Day Replacement for Defective Products
If your purchased item has a manufacturing defect, you may return it for a replacement or exchange within 7 calendar days from the date of purchase.
This policy applies only to products that are found to be defective upon arrival or develop a verified manufacturing defect within the first 7 days of use.
⚠️ This policy does not cover “change of mind” returns, accidental damage, misuse, or normal wear and tear.
📄 2. Proof of Purchase Required
To qualify for a replacement, you must provide a valid proof of purchase, such as:
- Official receipt
- Sales invoice
- Order confirmation email
- Transaction record from our website
Without proof of purchase, we may not be able to process your replacement request.
📦 3. Condition of the Product
The item must be returned in original condition, which includes:
- Complete with original packaging and labels
- All accessories, manuals, cables, and freebies included
- No signs of physical damage, tampering, or improper use
- In a resalable (marketable) condition
Products that are damaged due to mishandling, modification, or incorrect installation will not be eligible for replacement.
❌ 4. Non-Covered Cases ("Change of Mind")
We do not accept returns or exchanges for:
- Change of mind
- Wrong color, size, or model selected
- Buyer’s remorse
- Products that are not defective
- Customer Misuse
- Improper Handling of the Customer
- Water Damages to Electronic Products
Please double-check your order before confirming your purchase.
🛠️ 5. Warranty & Service Center Guidelines
Some products (e.g., electronics, appliances, mobile devices) may come with a manufacturer’s warranty card that includes specific service terms.
In such cases:
- You may be directed to an authorized service center for inspection, repair, or replacement.
- The service center’s assessment will determine whether the issue is covered under warranty.
- VMi Direct will assist in coordinating the process and provide necessary documentation.
Please retain your warranty card and register your product (if required) as per the manufacturer’s instructions.
🏬 6. Store Discretion & Exceptions
While our policy follows DTI guidelines, VMi Direct reserves the right to:
- Approve or decline replacement requests based on verification
- Offer store credit or alternative solutions in special circumstances
- Update this policy with prior notice, in compliance with Philippine consumer laws
Any exceptions are at the sole discretion of VMi Direct and are not guaranteed.
📞 7. How to Request a Replacement
- Contact our Customer Support within 7 days of purchase:
- Email: support@vmidirectph.com
- Hotline: +63923-6039512 / +639764561295
2. Provide:
- Order number
- Proof of purchase
- Photos/videos showing the defect
- Description of the issue
3. Our team will assess your claim and guide you through the next steps—either a direct replacement or referral to a service center.
Is the Canon EF 50mm f/1.8 STM good for portraits?
Yes. The wide f/1.8 aperture blurs the background behind your subject and lets in more light, so the 50mm STM is a popular, affordable portrait and low-light lens for Canon EF-mount cameras at ₱6,800.
- Mount: Canon EF
- Focal length: 50mm
Is the Canon 50mm STM good for video?
Yes. Its stepping motor (STM) autofocus is fast, smooth and nearly silent, which makes it well suited to video and live view shooting, where louder focus motors can be picked up by the camera's microphone.
- More: Canon · camera accessories
Canon EF 50mm f/1.8 STM
A compact, affordable prime lens with a wide f/1.8 aperture, blurring the background behind your subject while letting in more light for low-light shooting without a tripod.
Key features
- Wide f/1.8 aperture: Brings your subject into sharp focus with a shallow depth of field
- Stepping Motor (STM) autofocus: Fast, smooth, and near-silent focusing, especially useful for shooting video or using live view mode
- Compact and lightweight: Easy to carry all day, a favorite for travel and everyday shooting
Specifications
- Mount: Canon EF
- Focal length: 50mm
- Maximum aperture: f/1.8
- Autofocus: Stepping Motor (STM)
What it's good for
Center sharpness is very good even wide open at f/1.8, with excellent sharpness once stopped down slightly. Its light weight and compact size make it an easy lens to keep mounted for everyday carry, and the wide aperture makes it a genuinely useful low-light option — portraits, travel, and available-light shooting where a kit lens would struggle.
Ships nationwide across the Philippines.
Frequently asked questions
Why is f/1.8 useful?
A wide aperture lets in more light and produces a shallower depth of field, keeping your subject sharp while blurring the background, which is what gives portraits that professional-looking separation from their surroundings.
What does Stepping Motor Technology improve?
Smoother, quieter autofocus than older motor designs, which matters particularly for video where a noisy or jerky focus motor is noticeable in the recording.
Is this a good first prime lens?
Yes, the 50mm f/1.8 is a classic affordable entry point into wide-aperture photography, commonly recommended for portraits and low-light shooting on a Canon EF mount body.
Will it fit my Canon camera?
Check that your camera uses the EF mount specifically, since Canon's mirrorless RF-mount cameras need either an adapter or a different lens.
