







Canon EF 50mm f/1.8 STM Lens
RETURN AND REPLACEMENT POLICY
This policy is valid for the Philippines only.
At VMi Direct, we are committed to providing high-quality products and excellent customer service in accordance with the consumer protection standards set by the Department of Trade and Industry (DTI) and the Consumer Act of the Philippines (R.A. 7394).
✅ 1. 7-Day Replacement for Defective Products
If your purchased item has a manufacturing defect, you may return it for a replacement or exchange within 7 calendar days from the date of purchase.
This policy applies only to products that are found to be defective upon arrival or develop a verified manufacturing defect within the first 7 days of use.
⚠️ This policy does not cover “change of mind” returns, accidental damage, misuse, or normal wear and tear.
📄 2. Proof of Purchase Required
To qualify for a replacement, you must provide a valid proof of purchase, such as:
- Official receipt
- Sales invoice
- Order confirmation email
- Transaction record from our website
Without proof of purchase, we may not be able to process your replacement request.
📦 3. Condition of the Product
The item must be returned in original condition, which includes:
- Complete with original packaging and labels
- All accessories, manuals, cables, and freebies included
- No signs of physical damage, tampering, or improper use
- In a resalable (marketable) condition
Products that are damaged due to mishandling, modification, or incorrect installation will not be eligible for replacement.
❌ 4. Non-Covered Cases ("Change of Mind")
We do not accept returns or exchanges for:
- Change of mind
- Wrong color, size, or model selected
- Buyer’s remorse
- Products that are not defective
- Customer Misuse
- Improper Handling of the Customer
- Water Damages to Electronic Products
Please double-check your order before confirming your purchase.
🛠️ 5. Warranty & Service Center Guidelines
Some products (e.g., electronics, appliances, mobile devices) may come with a manufacturer’s warranty card that includes specific service terms.
In such cases:
- You may be directed to an authorized service center for inspection, repair, or replacement.
- The service center’s assessment will determine whether the issue is covered under warranty.
- VMi Direct will assist in coordinating the process and provide necessary documentation.
Please retain your warranty card and register your product (if required) as per the manufacturer’s instructions.
🏬 6. Store Discretion & Exceptions
While our policy follows DTI guidelines, VMi Direct reserves the right to:
- Approve or decline replacement requests based on verification
- Offer store credit or alternative solutions in special circumstances
- Update this policy with prior notice, in compliance with Philippine consumer laws
Any exceptions are at the sole discretion of VMi Direct and are not guaranteed.
📞 7. How to Request a Replacement
- Contact our Customer Support within 7 days of purchase:
- Email: support@vmidirectph.com
- Hotline: +63923-6039512 / +639764561295
2. Provide:
- Order number
- Proof of purchase
- Photos/videos showing the defect
- Description of the issue
3. Our team will assess your claim and guide you through the next steps—either a direct replacement or referral to a service center.
Canon EF 50mm F/1.8 STM
Bring your subject into sharp focus and blur the background with the wide f/1.8 aperture of the EF 50mm f/1.8 STM lens.
Stepping motor technology delivers fast, smooth and near silent auto focus, particularly beneficial when shooting movies or in live view mode.
The EF 50mm f/1.8 STM is long renowned for giving outstanding image quality and robust build at an affordable price.
The f/1.8 aperture lets more light into the lens, so you can comfortably shoot in darker conditions without the use of a tripod.
Image Quality
Compared to professional grade lenses, the Canon EF 50mm f/108 STM Lens images will appear soft when shot at f/1.8. That said, in the middle of the frame, the sharpness is certainly adequate and the image definitely usable.
Build
Given its small size, it is really fun to shoot with after using much larger and heavier lenses. This lens is my go-to lens for travel as it is so lightweight and easy to have mounted on the camera that I wear as we walk around.
Conclusion
For anyone wanting to test the waters of photography, the Canon EF 50mm f/108 STM Lens is the perfect place to start.
Canon EF 50mm f/1.8 STM Pros
Very good sharpness in the centre at maximum aperture
Excellent sharpness when stopped down
Lightweight
Silent focusing
Good build quality